Nikita Tanwar

Supported global strategy & business leaders by executing end-to-end high-impact projects in consumer insights, NPS, brand research, campaign effectiveness, product enhancement, and usability testing

Formulated 15 long-term organizational strategies to improve retention, engagement, support, and customer experience with the help of the Salesforce CRM Tool

Proposed actionable recommendations via 30+ qualitative and quantitative market researches across Product, Marketing, and Operations

Streamlined Legal & Finance processes for 12 vendors against 13 internal projects that aided in simplifying and rationalizing redlining, partnership terms, non-disclosure, payment terms, etc.

Transitioned existing projects to Wrike Project Management Tool, developed customizable workflows, and managed dynamic reporting for multiple teams and project owners

Conducted consumer research about car purchases in India and analyzed consumer behavior regarding the Cars24 app/website

Captured VOC by creating customer segments, conversation guides, designing surveys, and interviewing customers

Performed data analysis and synthesis in the form of research newsletters

Identified and built relationships with prominent influencers and thought leaders across different social media platforms

Collaborated with the marketing team to write and develop content ideas

Executed marketing strategies and creative campaigns around sustainability

Worked in Business Operations to handle customer-level purchase orders, contract creation, customer invoicing, and payment tracking

Handled revenue for Airbus customer accounts on a monthly and quarterly basis to maintain good EBITDA

Ensured efficient resource allocation and utilization through service orders and billability in compliance with project revenue and cost

Built packages for client desktop applications using the tools Install Shield, Wise Package Studio, and Advanced Installer with the help of VBScripting

Applied testing techniques and performed quality assurance processes

Handled end-to-end deployment of Windows packages